Our approach to marketing is tried and true, but never cookie cutter. We give the same level of care and attention to every home we sell, but make sure to tailor the experience to you. There are many elements that go into marketing a home successfully. We’ve outlined our approach below to give our clients a clear view of how we do what we do.
Our Marketing Approach
Experience
The Monson & Larson Group offers over 46 years of combined real estate experience, with 15 of those years representing the area’s top national home builders. Realtors Rob Monson and Lane Larson are proven leaders in both residential new construction home sales and residential resale homes, receiving the highest achievement awards from Pulte Homes, Lundgren Brothers Construction and Lennar. With over 2900 successfully closed transactions and over 900 million in sales, we have the experience and track record to get the job done right. The Monson & Larson team is recognized locally as one of the highest producing real estate teams in the Twin Cities market.
Superior Marketing
The Monson & Larson group pride themselves on providing superior service and results. We understand that each home sale is unique and therefore we customize every marketing plan to match our customer’s needs. The Monson & Larson Group will take a well planned and aggressive approach to successfully marketing each customer’s property. Our team uses techniques that have been well tested and proven by both RE/MAX Results and the Monson & Larson Group. RE/MAX Results brings with it a name recognized as an industry leader as well as a long and distinguished track record. The RE/MAX Results team holds the highest producing and most experienced agents in the industry, selling more homes per agent than any other brokerage in the United States. We understand the local market and the current market conditions.
The current market has caused our team to focus on areas that create a successful transaction. We offer straight forward advice, not sugar coated rhetoric to achieve results.
We focus on creating results generating marketing campaigns that sell homes quicker and for more money than the competition.
Understanding the local market
The Monson & Larson team is dedicated to getting the job done. We have identified that the most important areas to focus on that provide results are price and condition.
We have a proven track record in producing results by offering a straight forward Market Analysis and have added a full service staging company, Lisa Monson Lifestyle Design, to our team. Each customer is provided a complimentary home staging consultation.
Understanding the competitive nature of the current market allows us the ability to provide unique insight in home preparation and setting proper pricing expectations. These two areas create that lasting first impression and have been attributed to our success in selling homes faster than the average team.
Marketing & Home Promotion
Effective advertising and marketing are essential when selling your home. From descriptive, colorful ads to professional virtual tours, the Monson & Larson Group is able to attract potential buyers.
Our team has pioneered unique and innovative marketing strategies to sell properties in every market condition. The industry average takes over 57 days for homes to sell, while our group statistics show properties we list sell in just 11 days for 99.9% of the asking price. With these statistics our properties are selling for more money in a shorter period of time, creating happy and confident clients.
Our focus is simple. We will create a comprehensive and effective plan for each customer using the following tools:
- Competitive Market Analysis
- Home Preparation
- Multiple Listing Service (MLS)
- Remax Results Sign
- “Just Listed” Notices Pre-Qualified Buyers
- Full Color Brochures Quality Wide angle Photos
- Weekly Activity Reports
- 24 hour Website Advertising
- Regional and National Internet Ads
- Showingtime.com feedback system
- Virtual Tours
- Maximum Exposure through network of over 100 websites
- Complimentary Home Staging Services
- Relocation Marketing
- Comprehensive Plan Service Guarantee
- Pre-Qualified Buyers
- Quality Wide Angle Photos by Spacecrafting.
- Closing Coordination from start to finish
- Pre-Market Network Strategies
- Agent Referral Network to over 15,000 Members.
- Social Media Marketing Campaigns with Facebook and Instagram.
- Zillow, Trulia, Remax.com, and hundreds of syndicated platforms.
Track Record:
- Realtors®,Rob Monson and Lane Larson rank nationally in the top ½% of all professional Realtors®.
- The Monson & Larson Group are ranked in the top 10 agents in Minnesota.
- 8X #1 Remax Results Team Honors
- Ranked #4 of 5,000 RE/MAX Agents in Minnesota and Western Wisconsin
- Both Realtors®,Rob Monson and Lane Larson have achieved top recognition from RE/MAX earning the distinctive Titan Club & Diamond Club, Platinum Club, Chairman’s Club awards and recent inductee to the RE/MAX Hall of Fame .
- Recently named “Super Agent” 2008, 2009, 2010, 2011, 2012, 2013,2014,2015,2016,2017, 2018, 2019, 2020, 2021 from the Mpls./St. Paul Magazine.
- Members of the Mpls. Realtors® Association and National Association of Realtors®
- Members of Sales and Marketing council, Builders Association of Twin Cities